Social Media
@madsfromlab It turns out that the COVID-19 pandemic wasn’t the only time for quarantine… ☣️ Refs: Space Center Houston, 2020, ‘Apollo mission quarantine procedures’ Apollo Flight Journal, 2019, ‘Apollo Lunar Quarantine’ #medicalscience #quarantine #spacemission #sciencefacts #sciencehistory ♬ Gravity - a2zMP3
@madsfromlab It breaks my heart, but glitter is an environmental abomination 💔 Refs: Delgado, 2022, ‘Yes, Glitter Really is Bad for the Environment’ Weule, 2021, ‘Scientists create new type of eco-glitter made from biodegradable, sustainable materials’ Matei, 2020, ‘Glitter is an environmental abomination. It’s time to stop using it’ #glittermakeup #microplastics #plasticpollution #sciencefacts #womeninscience ♬ nintendo wii (mii channel) song - julie on the internet
Case study: ageing research going viral
Context
Action
Outcome
Dr Ashwin Unnikrishnan and Dr Lindsay Wu from UNSW Sydney are experts in genetics and ageing.
We aimed to build their profiles as ageing experts, particularly for the Millennial/Gen Z audience.
To achieve this, we co-developed fun and youth-focused content for social media, which would feature the researchers’ expertise.
- Wrote short article about the link between lobsters and immortality, featuring insights from Dr Unnikrishnan and Dr Wu
- Designed accompanying diagrams of how the ‘immortality enzyme’ telomerase works with graphic designers
- Developed short vertical video for TikTok and Instagram with social media producer
- Shared content on UNSW social media channels
1M
views of the article on Reddit
385k
video views on TikTok
53k
video views on Facebook
22k
video views on Instagram
It's safe to say we are big fans of Mads from the Lab and anyone would be lucky to work with Maddie!"
Writing
Case study: nature prescriptions leading the news
Context
Action
Outcome
Professor Xiaoqi Feng from UNSW Sydney got a publication accepted in The Lancet Planetary Health. The paper assessed the evidence supporting nature prescriptions, finding that they enhanced physical and mental health.
We aimed to share these findings with the public, building awareness and a positive perception of nature prescriptions.
- Wrote press release about research in collaboration with Professor Feng
- Liaised with journal on media approach
- Pitched story directly to major media outlets
- Distributed press release to Australian and international newsdesks
- Published press release in UNSW Newsroom and promoted via social media
170
Media mentions including international coverage and prime-time TV
19k
readers of press release in UNSW Newsroom
2M
views of research summary on Reddit
Speaking and Presenting
Science Communication and Media Training
